May is Skin Cancer Awareness Month, and L’Oreal USA is collaborating with the Public Access to SunScreens (PASS) Coalition to establish a regulatory pathway for timely pre-market review of new, safe and effective over-the-counter sunscreen ingredients.

During a policy review breakfast sponsored by both, held on May 20th, lawmakers, policy experts, consumer groups and industry leaders discussed the Sunscreen Innovation Act (H.R.4250/ S.2141). The act sets regulations around sunscreen ingredients and the skin care industry’s newest innovations to protect against skin cancer.

The event was part of a series of efforts by L’Oreal to highlight the importance of sunscreen innovation and skin protection at the start of the summer season.

Kristina Schake, Chief Communications Officer of L’Oreal USA, commented:

“L’Oreal has been a pioneer in sunscreen innovation since we invented the first sunscreen in 1936, and we continue to invest deeply in the science of sun protection. L’Oreal has activated the entire company to raise awareness of this important issue in our nation’s capital and across the country through events, skin screenings, PSAs and social media campaigns.”

The breakfast can be viewed online at: thehill.com/video/events.